Disclaimer & update

This article was originally published in March 2023 and refreshed for 2025.
Back then, this 200k € technology grant marked the start of a major AI R&D phase for Hyperhuman. Today, that work lives inside a mature Fitness Content OS used by health, wellness & fitness companies worldwide. The core vision is the same: make fitness video content universally accessible, reusable, and truly personalized.

Hyperhuman x Innovation Norway
Hyperhuman secures a 200k € technology grant from EEA and Norway Grants by Innovation Norway to expand its AI capabilities

Artificial intelligence has taken the world by storm—and fitness is no exception. Back in 2023, Hyperhuman secured a 200k € technology grant from the EEA and Norway Grants by Innovation Norway, funding a research and development project focused on expanding our AI capabilities.

At the time, we described ourselves as:

“The AI-powered video platform made for the health & fitness industry, leveraging AI to automate the video production and delivery process.”

That remains true. What’s evolved is the scale and sophistication of what the platform can now do.

Today, Hyperhuman is a Fitness Content OS that:

  • Transforms raw video into reusable, fully labeled exercise blocks

  • Generates structured, audience-specific workouts and programs in minutes

  • Delivers content across apps, web, white-label products, partners, and social channels

You can explore the current platform here:
https://hyperhuman.cc

Before: AI to automate video production. Now: AI powering full fitness content ecosystems.

Then (2023): laying the AI foundation

The grant supported our early vision:

  • Use proprietary video AI technology to:

    • Extract key insights and metadata from trainer videos

    • Turn them into reusable blocks of content

    • Remove the complex process of manual video editing and post-production

As we wrote then:

“We believe that AI has the power to revolutionize the way video content is created and delivered in the health and fitness industry. That’s why we’ve built an AI-powered video creation and delivery platform that empowers this industry to create high-quality videos quickly, efficiently and at the fraction of the current costs.”
— Bogdan Predusca, CEO, Hyperhuman

Trainers and organizations could record short clips of key moves, and our AI “did the heavy lifting,” helping them produce studio-quality workouts in minutes.

Now (2025): a full Fitness Content OS

That same AI foundation now powers:

  • AI-powered content studio

    • Automatic exercise extraction and labeling from raw video

    • AI Workout Builder to generate audience-specific workouts and multi-week programs

  • Omnichannel export and delivery

    • Full HD video, interactive web and mobile experiences, audio, social-ready clips

  • Developer-first infrastructure

  • White-label consumer app

    • Hyperhuman Club, a fully branded app for clients who want a complete consumer experience out of the box:
      https://hyperhuman.cc/club

You can see a feature overview here:
https://hyperhuman.cc/features

The grant helped accelerate the AI R&D that underpins all of this.

From hundreds of creators to a global B2B ecosystem

Then: a few organizations and thousands of creators

When we first announced the grant, Hyperhuman was already:

  • Working with a few organizations

  • Supporting thousands fitness content creators

  • Serving clients primarily in the US, Canada, UK, and Australia

We had just started building out a network of strategic partnerships and integrations with:

  • Video production studios and agencies

  • Computer vision pioneers

  • Wearable data aggregators

  • Digital transformation partners

Now: a Fitness Content OS for gyms, apps, agencies, and wellness providers

Today, that early network has evolved into a broader ecosystem designed for:

And is supported by an ever-growing integrations and partners network:
https://hyperhuman.cc/partners

The grant helped us move faster on:

  • Smarter AI for exercise detection and labeling

  • Personalization logic in the AI Workout Builder

  • Localization and multilingual workflows

  • Better analytics and infrastructure around video content

The vision that still drives us

From the very beginning, we framed our mission clearly:

“Hyperhuman’s mission is to make the world’s health & fitness video content universally accessible and reusable.”

That mission remains at the heart of the platform.

The 200k € technology grant from EEA and Norway Grants by Innovation Norway enabled us to:

  • Push AI beyond simple editing into full content intelligence

  • Help organizations create hyper-personalized fitness content faster and more efficiently

  • Focus on outcomes: boosting retention and driving positive health results for end users

As we said in 2023:

“This technology grant will enable us to innovate faster and empower our clients to create more personalized fitness content that boosts retention and drives positive health outcomes for their audience. With the Norway Grants 2014–2021, in the frame of the Business Programme, we are poised to become the go-to content platform for the health & fitness industry.”
— Bogdan Predusca, CEO, Hyperhuman

Today, that ambition lives in our positioning as a Fitness Content OS for digital health and fitness.

Learn more about who we are and the story behind Hyperhuman:
https://hyperhuman.cc/about-us

About Hyperhuman

Hyperhuman is the AI-powered video content creation and delivery platform made for the health & fitness industry. The venture capital-backed startup is founded by an ex-Fitbit product leader and is a Google for Startups Accelerator 2021 graduate.

Hyperhuman enables hundreds of companies and thousands of fitness creators worldwide to produce and offer smart on-demand content that:

  • Boosts customer retention

  • Drives positive health outcomes

  • Powers modern, personalized, video-first experiences

You can explore our latest capabilities and pricing here:
https://hyperhuman.cc/pricing

What’s next

The grant was a crucial chapter in our journey, not the destination.

We’re continuing to:

  • Push the limits of AI for content production and personalization

  • Deepen our ecosystem of integrations and partners

  • Help more companies launch and upgrade video-first experiences, faster

If you’d like to see how this work can support your product or business: