Turn every supported Hyperhuman content type into channel-ready awareness assets, with the right video, cover, copy, CTA, and planner built in.
Awareness is not built by posting more.
It is built by posting the right asset, in the right format, with the right message, to the right channel.
That used to be the painful part.
Resize the video. Cut a shorter version. Make a cover. Write the caption. Add hashtags. Add a CTA. Add a pinned comment. Keep the week organized. Do it again for the next channel.
Now it is built in.
Today, we’re launching Social Drops + Planner in Hyperhuman.
A new Social module that turns your content into ready-to-publish awareness assets.
Not just clips.
Complete packages.
What is a Social Drop?
A Drop is a publish-ready package linked to your content.
It can start from an:
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Exercise
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Micro Workout (Exercise Group)
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Workout
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Program
Each Drop brings the key social pieces together in one place:
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channel-ready video variants
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clean covers
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AI-generated copy packs
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CTA + pinned comment
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export and publishing actions
So your team does not have to rebuild the same post from scratch for every channel.
Built for awareness
The hard part of social is rarely the idea.
It is the packaging.
One channel wants vertical.
Another wants square.
One needs a shorter cut.
Another needs a better cover.
Another needs a different caption style, CTA, and pinned comment.
That manual work adds up fast.
Social Drops removes it.
What’s new
The right asset for the right channel
Social Drops comes with preconfigured channel presets, so your team gets the right format, ratio, duration, and packaging for:
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Instagram Reels
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Instagram Stories
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Instagram Carousel
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TikTok
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YouTube Shorts
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Facebook Reels
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YouTube long-form
AI copy, tuned to the channel
Generate channel-aware:
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hook
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caption
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hashtags
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CTA
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pinned comment
Set your team voice and tone once.
Set your CTA URL once.
Keep every Drop aligned.
AI covers that look clean
Hyperhuman enhances the source poster, cleans it up, and creates a sharper, more eye-catching cover with optional title and subtitle text.
Clearer. Stronger. Faster to ship.
A weekly planner your team will actually use
Plan the week in one view.
Assign Drops to specific days.
Mark them done.
Keep track of what is live and what is next.
Simple, shared, clear.
Fast publishing
Download the full channel bundle.
Publish directly to YouTube.
Or pull the same ready assets into your own workflows through the Hyperhuman API.
Also available via API
Social Drops is not only a UI feature.
It is also available through the Hyperhuman API, so product teams can use the same ready assets inside their own dashboards, schedulers, CMS flows, and publishing tools.
Available endpoints include:
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GET /v1/orgs/{organizationId}/drops -
GET /v1/orgs/{organizationId}/drops/{dropId} -
POST /v1/orgs/{organizationId}/drops/{dropId}/export -
GET /v1/orgs/{organizationId}/social-weekly-plan -
PUT /v1/orgs/{organizationId}/social-weekly-plan -
PATCH /v1/orgs/{organizationId}/social-weekly-plan
That means teams can:
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list ready Drops
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fetch full Drop detail
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export the right bundle for the right channel
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sync and manage the weekly planner across tools
Why this matters
More awareness does not come from more effort.
It comes from better packaging and better consistency.
Social Drops + Planner helps teams:
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move faster
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stay on brand
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show up consistently
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reduce production friction
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turn existing content into more reach
A quick proof point from HyperFitness
We use this playbook in HyperFitness, our demo consumer app.
With daily, punchy posts, HyperFitness added 20k new YouTube users in 30 days on a new channel.
That is the point.
Not more work.
More output.
More awareness.
Closing
Create once.
Package for every channel.
Plan the week.
Ship faster.