Introduction
In today’s competitive corporate wellness landscape, keeping employees engaged is paramount. Offering a diverse library of on-demand video workouts and programs is a fantastic way to cater to various fitness levels and preferences. However, creating fresh, high-quality video content consistently can be a significant challenge for wellness providers, especially with limited resources.
This case study explores how a leading Corporate Wellness Provider (CWP) overcame this hurdle by leveraging Hyperhuman, the all-in-one video content production platform. We’ll delve into the measurable impact Hyperhuman had on the CWP’s content creation process and overall marketing strategy.
The Challenge
The CWP previously relied on traditional video production methods, which involved hiring freelance videographers and editors. This approach proved time-consuming, expensive, and inflexible. Scheduling shoots, coordinating talent, and managing post-production took a significant toll on their resources. Furthermore, the CWP struggled to maintain content variety. They offered a limited selection of workouts, hindering user engagement.
The CWP faced a significant challenge in consistently producing engaging video content. Their previous workflow involved:
- Time-consuming production: Filming, editing, and finalizing video content was a lengthy process, limiting the frequency of new offerings.
- Content limitations: The resource-intensive process restricted the variety of workout styles and programs they could offer.
- Low engagement: The limited content library resulted in a decline in user engagement with the CWP’s on-demand platform.
The Hyperhuman Solution
The CWP implemented Hyperhuman’s video content creation platform to streamline their production process. Hyperhuman’s user-friendly interface allowed them to:
- Effortlessly create diverse content: Hyperhuman’s library of stock workouts and exercise clips with professional instructors offered a wide range of exercise styles and difficulty levels.
- Monthly fresh content: The platform’s vast library ensured a constant stream of new video content, keeping users engaged and motivated.
- On-demand accessibility: Employees could access the video workouts and programs anytime, anywhere, on their preferred devices.
Measurable Impact
Since adopting Hyperhuman, the CWP has witnessed significant improvements in their content creation and user engagement:
- Increased content output: The CWP now produces 3x more on-demand video workouts and programs monthly compared to their previous workflow.
- Content variety: The platform’s flexibility has allowed them to offer a wider range of workout styles, leading to a 20% increase in user satisfaction with the program library.
- Enhanced social media engagement: By leveraging Hyperhuman’s auto-generated social media clips, the CWP has seen a 40% rise in online engagement across their social media channels.
Marketing & PR Boost with Auto-Generated Social Clips
The CWP’s marketing and PR team further amplified their reach by utilizing Hyperhuman’s auto-generated social media clips. These short, engaging clips, automatically created from the video content, allowed them to:
- Promote workouts across social media platforms: Easily share snippets of the diverse workouts across platforms like Facebook, Instagram, and Twitter.
- Drive traffic to the on-demand library: The social media clips served as teasers, enticing viewers to explore the full workout programs.
- Increased brand awareness: Consistent social media promotion with high-quality video content boosted brand recognition in the corporate wellness space.
Conclusion
By leveraging Hyperhuman’s video content creation platform, the CWP successfully addressed the challenge of delivering fresh, high-quality on-demand content. The platform’s ease of use, vast library, and auto-generated social media clips enabled them to significantly increase user engagement and brand awareness. This case study demonstrates the power of Hyperhuman in empowering Corporate Wellness providers to deliver a superior user experience and achieve their business goals.
